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Strategy, lessons, and analysis from 100+ campaigns. No theory — just what works.

The 7 Habits of Highly Effective Candidates
Playbook|April 10, 20265 min read

The 7 Habits of Highly Effective Candidates

Seven habits that separate serious campaign contenders from the rest. Consistency, clarity, and discipline compound into victory.

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Winning in Hostile Territory: How Republicans Hold HD-37
Case Study|March 28, 20266 min read

Winning in Hostile Territory: How Republicans Hold HD-37

How disciplined strategy and community-first campaigning helped Republicans win and hold HD-37 in heavily Democratic South Texas.

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Outspent 3-to-1? Why Direct Mail Strategy Still Wins
Strategy|March 15, 20265 min read

Outspent 3-to-1? Why Direct Mail Strategy Still Wins

Strategic direct mail and precise targeting helped Tom Maynard win despite being outspent 3-to-1. Here's the framework that worked.

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The 2026 Voter Contact Playbook: Targeting Beats Volume
Playbook|February 20, 20267 min read

The 2026 Voter Contact Playbook: Targeting Beats Volume

Volume without targeting is just noise. Here's how data-driven voter contact programs actually move numbers in competitive races.

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